Advertising Costa del Sol - Costa del Golf
The organization of Malaga went to the event with an expositor of the Andalusian Golf Federation and the Spanish Tourism Office of Paris. They were very well visited during the four days that the event lasted. The main visitors were amateurs players, according to the Association reports.
During the event, association technicians met with tour-operators to explore the possibilities to improve the presence of the Costa del Sol in France: in the magazines and future actions of promotion.
The Association emphasized the growing of the French market: “it grows every year with a ratio between 8 and 10%”, which is because “golf is a sport which has more followers every day”.
It is a mature market, with a high level of knowledge about Spain as a golf destination, especially of the Costa del Sol, which is an appreciated and valued area, although not so much marketed in France.




