Experts suggest golf and yachting to fight against cheap flights.

Exceltur thinks Costa Blanca urgently needs to promote their range of distinguished products which will give an added value, because of the incapacity to compete with prices.

The exhausted touristy model of Costa Blanca and the whole Mediterranean coast, caused of the competence of cheaper destinations has forced to a new approach of the management. The objective is to present a distinguished offer.
According to a report carried out by consulting Deloitte to Exceltur association, Costa Blanca can overcome their declining prices competitively just working in distinguished destinations and products to give an added value to consumers. This forces Costa Blanca to take a new position in motivations and requirements of the demand.